Display Advertising – it’s one of the most powerful yet cost-effective types of advertising for brand awareness and brand exposure. When applied correctly, it can be an essential part of a company’s marketing campaign. If you haven’t tried it yet, or you’re not 100% certain how it works, here’s a quick look at how it helps your business. It’s easy to see why advertisers like display ads. They’re highly targeted and measurable. They’re also highly visible, making them the most effective marketing vehicles for getting noticed, for building brand awareness, and for increasing customer conversions.