Digital Marketing

Types of Digital Marketing


we saw the list of 7 broad categories of digital marketing.

In the modern society which is characterized by use of technology in nearly all the activities people undertake, business organizations are faced with a challenge of where to market their products or services. That is why for those who entered the field recently or for those who want to improve their activities, it is essential to know the types of digital marketing. Below is a short and clear overview of the seven major branches of digital marketing that will assist you in creating an efficient online promotion strategy and increasing your online business results.

1. Search Engine Optimization (SEO)


Search Engine Optimization or SEO is one of the organic Types of Digital Marketing core components of the Digital Marketing mix that mainly targets at enhancing the website’s SERP status. To building a better chance of ranking higher especially on Google it is important that you improve the content, site map and on-site factors. The basic parts of SEO include choosing the words to target, how to set up your web pages and the quality of your content, and the procedure of link building. Thus, a proper SEO campaign aims at increasing the organic visits, strengthening the confidence in the site among the particular target guests.


2. Content marketing

Content marketing is based on the process not only the creation but also the distribution of evaporating, relevant content to a target customer. These can be articles in blogs, videos, infographics and eBooks among others. The aim is to offer informative content, which can benefit your audience and, therefore, increases their trust in your brand as a specialist in the sphere. It is a strategy that creates value for customers and traffic to the website, espousing customer relationships for the long-term.

 3. Social Media Marketing